{"id":3466,"date":"2023-09-02T13:20:39","date_gmt":"2023-09-02T05:20:39","guid":{"rendered":"https:\/\/chinaeucn.com\/?p=3466"},"modified":"2025-04-23T16:52:58","modified_gmt":"2025-04-23T08:52:58","slug":"better-promotion-strategy-under-the-aggies-of-dual-carbon-goal-is-needed","status":"publish","type":"post","link":"https:\/\/chinaeucn.com\/zh\/better-promotion-strategy-under-the-aggies-of-dual-carbon-goal-is-needed\/","title":{"rendered":"\u5728\u201c\u53cc\u78b3\u201d\u5927\u80cc\u666f\u4e0b\u7684\u4f01\u5ba3\u65b0\u65b9\u5411\u89c2\u5bdf"},"content":{"rendered":"

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China’s “Dual carbon goal” has become a key focus of the market and public opinion since the central government set the two critical dates: “peak carbon”, by 20230, and “carbon neutrality”, by 2060. Last year, there were nearly 1.5 million reports on “dual carbon” on the Internet, in regular newspapers and magazines in China, with diversified communication platforms, including, but not limited to, all kinds of forums and summits, seminars, exchanges and reports on cooperation between enterprises. Among the above reports, the Internet media accounted for the majority.<\/p>\n\n\n\n

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Source: Baidu.com<\/em><\/p>\n\n\n\n

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According to the content of various “dual-carbon” related reports, most of the reports focus on consumer\u2019s products, with the highest percentage of posts on low-carbon products reaching 33%.  The majority of low-carbon products are new energy vehicles and environmentally friendly materials. The second largest category was low-carbon\/green energy, with four subcategories – sustainable energy, wind energy, hydrogen energy, and low-carbon methanol. Posts related to intellectualization, battery innovation, green supply chain, etc., are classified in the low-carbon\/green production, which is the third largest category, followed by strategy\/goal, low-carbon\/green work, carbon offset, and others.<\/p>\n\n\n\n

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Source: Baidu.com<\/em><\/p>\n\n\n\n

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Overall, posts about companies\u2019 contributions to building their low-carbon ecosystem, their efforts, and the positive impact that has been made to society, are much less than posts about consumer products. In order to increase the communication flow and improve the result, when communicating to the public audience, in CNEUCN, we believe that communication should segmented for different topics, products, or services. Then, in order to improve the reach out, the contents should be tuned according to the preferences of the different audiences, whether it is conveyed through data, text, graphics, video, and other visualization methods. Finally, it is necessary to carry out the communication plan according to the current public opinion hotspots, industry key activities, conferences calendar, and enhance the final effectiveness of one’s own publicity through the popularity of hot events themselves. <\/p>\n\n\n\n

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At the same time, companies should be aware of the following matters when they are creating promotional content, to avoid \u201cgreenwashing\u201d:<\/p>\n\n\n\n

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  1. \u542b\u7cca\u4e0d\u6e05\uff0c\u6a21\u7cca\u5730\u4f7f\u7528\u8bf8\u5982\u7eff\u8272\u3001\u73af\u4fdd\u3001\u53ef\u6301\u7eed\u7b49\u6982\u5ff5\uff0c\u800c\u4e0d\u63d0\u4f9b\u4efb\u4f55\u4e8b\u5b9e\u3001\u6570\u636e\u652f\u6491\u3002<\/li>\n<\/ol>\n\n\n\n

    Ambiguity, i.e., the vague use of terms such as “green”, “environmental”, and “sustainable”, etc. without providing facts and figures to back them up.<\/p>\n\n\n\n