在“双碳”大背景下的企宣新方向观察
自中央政府确定了“碳达峰”和“碳中和”,两个关键性的时间节点后,中国的“双碳战略”已成为市场及舆论重点关注的对象。截止到2023年6月30日,过去的一年里围绕“双碳”议题,在中国的互联网及常规报刊等渠道,已有近一百五十万篇报道,传播平台呈现多样化,包括但不限于各类论坛峰会、研讨会、交流会,企业间合作的相关报道等;在上述报道中,互联网媒介的报道占绝大多数。 China’s “Dual carbon goal” has become a key focus of the market and public opinion since the central government set the two critical dates: “peak carbon”, by 20230, and “carbon neutrality”, by 2060. Last year, there were nearly 1.5 million reports on “dual carbon” on the Internet, in regular newspapers and magazines in China, …