China-Europe

Bridging Markets and Cultures. Communication Strategies, Positioning and Development

如今,可持续发展和绿色科技不再是可有可无,而是势在必行,欧洲联盟(欧盟)正引领着一个实现碳中和的未来。欧盟为2030 年及以后制定了宏伟的目标,不仅正在改变其内部市场,而且还为可再生能源领域的全球创新者创造了前所未有的机遇。中国企业是这些创新者中的佼佼者,其先进的技术和生产能力使其成为全球向可持续发展转型的关键参与者。然而,进入欧盟市场面临着一系列独特的挑战和机遇,需要战略伙伴关系和本地化的专业知识的支持。

In a world where sustainability and green technology are no longer optional but imperative, the European Union (EU) is leading the charge towards a carbon-neutral future. With ambitious goals set for 2030 and beyond, the EU is not only transforming its internal markets but also creating unprecedented opportunities for global innovators in the renewable energy sector. Among the forefront of these innovators are Chinese companies, whose advanced technologies and production capabilities position them as key players in the global transition towards sustainability. However, entering the EU market presents a unique set of challenges and opportunities, necessitating strategic partnerships and localized expertise.

仲欧脱碳科技(CNEUCN)与 Mediachrome 建立了开创性的合作伙伴关系,对监管、技术和市场细微差别的深入了解为成功进入和拓展市场奠定了基础。

Enter the groundbreaking partnership between China Europe Carbon Neutral (CNEUCN) and Mediachrome. Their in-depth understanding of the regulatory, technological, and market nuances sets the stage for successful market entry and expansion.

Mediachrome在营销传播和活动设计方面拥有深厚的背景,能够为任何希望有效打入欧洲市场的公司提供一整套关键的补充性技术。Mediachrome在撰写引人入胜的故事、设计身临其境的体验以及执行战略传播计划方面的专业知识,确保中国企业提供的创新解决方案不仅仅是被欧洲受众看到,而且能对他们产生影响,引发共鸣。


Mediachrome, with its robust background in marketing communications and event design, brings to the table a complementary set of skills that are crucial for any company looking to penetrate the European market effectively. The expertise in crafting compelling narratives, designing engaging experiences, and executing strategic communication plans ensures that the innovative solutions provided by Chinese companies are not just seen but are impactful and resonate with the European audience. 

CNEUCN的市场进入与拓展服务与 Mediachrome 的市场营销和传播能力协同配合,满足了中国企业在欧盟市场建立业务的关键需求。这种合作关系提供了一种全面的市场进入方法,将战略规划、法律和监管导航与针对欧洲市场独特动态的有影响力的营销和传播战略相结合。

The synergy between CNEUCN’s market entry and expansion services and Mediachrome’s marketing and communication prowess addresses a critical need for Chinese companies aiming to establish a presence in the EU. This partnership offers a holistic approach to market entry, combining strategic planning, legal and regulatory navigation, with impactful marketing and communication strategies tailored to the unique dynamics of the European market.

为什么这种合作关系对中国企业进军欧盟至关重要?

Why is this partnership pivotal for Chinese companies venturing into the EU?

1. 本地专业知识和全球洞察力:Mediachrome 在欧洲主要市场的成熟业务与 CNEUCN 的战略洞察力相结合,为中国企业提供了对当地市场动态细致入微的了解。这种双重专业知识的加持对于驾驭复杂的欧盟监管环境和消费者偏好至关重要。

1. Local Expertise and Global Insights: Mediachrome’s established presence in key European markets, combined with CNEUCN’s strategic insights, offers Chinese companies a nuanced understanding of local market dynamics. This dual expertise is essential in navigating the complexities of the EU’s regulatory environment and consumer preferences.

2. 量身定制的传播战略:了解当地市场的 “语言 “是成功的关键。Mediachrome 在讲好故事、市场定位、数字设计和活动管理方面的能力确保了中国企业能够有效地传播其价值主张,以一种既有意义又有影响力的方式与欧洲利益相关者互动。

2. Tailored Communication Strategies: Understanding the ‘language’ of the local market is critical for success. Mediachrome’s capabilities in storytelling, positioning, digital design, and event management ensure that Chinese companies can communicate their value propositions effectively, engaging with European stakeholders in a manner that is both meaningful and impactful.

3. 战略性市场渗透: 欧盟的《净零工业法案》为可持续发展和清洁技术设定了宏伟的目标,双方的合作可确保中国企业的市场进入战略与这些目标保持一致。Mediachrome的战略规划和适应性监测能力可根据市场动态进行实时调整,确保企业的持续参与和市场相关性。

3. Strategic Market Penetration: With the EU’s Net-Zero Industry Act setting ambitious targets for sustainability and clean technology, the partnership ensures that Chinese companies can align their market entry strategies with these goals. Mediachrome’s strategic planning and adaptive monitoring capabilities enable real-time adjustments to market dynamics, ensuring sustained engagement and market relevance.

4. 全面的支持系统:从概念设计到市场调研和竞争分析,CNEUCN与Mediachrome的合作伙伴关系为中国企业提供了全面的支持系统。这一体系不仅有助于中国企业顺利进入欧盟市场,还能确保中国企业在欧盟市场的长期成功和发展。

4. Comprehensive Support System: From conceptual design to market research and competitive analysis, the partnership provides Chinese companies with a comprehensive support system. This system not only facilitates smooth market entry but also ensures long-term success and growth within the EU market.

CNEUCN 与 Mediachrome 的伙伴关系不仅仅是一次合作,它标志着一个利用互补优势实现互惠互利的战略联盟。对于那些希望在欧盟可再生能源行业这一充满希望但又充满挑战的水域中航行的中国公司来说,这一结合如同灯塔,为他们提供了支持、专业知识,引领他们走向成功。

The CNEUCN-Mediachrome partnership represents more than just a collaborative venture. It signifies a strategic alliance that leverages complementary strengths for mutual benefit. For Chinese companies looking to navigate the promising yet challenging waters of the EU’s renewable energy sector, this partnership offers a beacon of support, expertise, and success.

随着欧盟持续向 2050 年气候中和的目标迈进,创新、合作和发展的机遇不可限量。有了合适的合作伙伴,中国企业不仅可以为这一全球努力做出贡献,还可以在这个走在可持续未来前沿的市场中茁壮成长。

As the EU continues to push forward towards its 2050 climate neutrality goal, the opportunities for innovation, collaboration, and growth are boundless. With the right partners, Chinese companies can not only contribute to this global endeavor but also thrive in a market that is at the forefront of the sustainable future.

如想了解更多碳中和相关内容,请联系:  [email protected]

For more information about carbon neutrality, please write to: [email protected]

仲欧脱碳科技有限公司中欧碳中和可持续城市发展平台项目将由为此项目成立的同名私营公司运营,旨在通过聚集各方优势,针对每一个课题制定出量身打造的解决方案,以全面和包容的工作方式为中国和欧洲的碳中和之路添砖加瓦。

仲欧脱碳科技 有限公司该平台将发挥积极和创新的作用,为实现碳中和所需的构想、塑造、设计和实现转型提供服务。

China Europe Carbon Neutral Technology aims to support and substantially contribute to China and Europe path towards carbon neutrality in a holistic and inclusive way by gathering all the stakeholders and creating solutions for each challenge.

China Europe Carbon Neutral Technology will play an active and innovative role in providing services to conceive, shape, design and accomplish the transitions needed to achieve carbon neutrality.