Bespoke Italian Design Excellence for Elite Projects

Bespoke Italian Design Excellence for Elite Projects 与 CNEUCN 将专属匠心工艺引入中国奢华室内设计领域

Introduction
In today’s competitive high-end real estate and hospitality markets, differentiation goes beyond location and architecture—it lies in the details that define the experience. Luxury buyers and investors are increasingly seeking interiors that reflect both unique identity and impeccable quality. This is where bespoke design—crafted exclusively for a single project—becomes a decisive value driver.
CNEUCN, dedicated to fostering China–EU green and premium industry collaborations, has partnered with Medelhan, to introduce “BESPOKE”, an unparalleled service in the Chinese market: direct access to Italy’s finest artisans and niche manufacturers, many of whom are unknown to the public yet celebrated within global design circles.
引言
在如今竞争激烈的高端房地产与酒店市场中，差异化已不止体现在地段与建筑本身——真正的差异存在于那些定义体验的细节之中。豪华房产的买家与投资者正愈发青睐既能彰显独特个性、又具备无可挑剔品质的室内设计。而专为单个项目量身打造的定制设计，便成为了推动价值提升的关键因素。
仲欧脱碳科技（CNEUCN）致力于促进中欧绿色及高端产业合作，此次与 Medelhan 携手，共同将一项在中国市场堪称独一无二的“定制设计（BESPOKE）”服务引入中国：通过该服务，客户可直接对接意大利顶尖工匠与小众制造商。这些工匠与制造商中，许多虽不为大众所熟知，却在全球设计界享有盛誉。

Global Trends in Bespoke Luxury Design
Globally, bespoke design is moving from a niche preference to a core demand in ultra-premium projects. According to leading hospitality and real estate trend reports, custom-made interiors can increase perceived property value by up to 20–30%, while reinforcing brand prestige for hotels and developers. In Europe and the Middle East, luxury residences, boutique hotels, and flagship retail spaces are leveraging tailor-made furniture, rare materials, and handcrafted finishes to create spaces that cannot be replicated.

China’s high-end property market is catching up fast. In the past three years, there has been a marked rise in demand for Italian-made, fully customized interiors in traditional tier one cities like Shanghai, Beijing, Shenzhen, Guangzhou but also in the emerging one like Chengdu, Hangzhou and Chongqing—driven by both private buyers and corporate developers who wish to combine international sophistication with local cultural identity.
定制奢华设计的全球趋势
在全球范围内，定制设计正从高端项目中的小众偏好转变为核心需求。根据权威酒店与房地产趋势报告显示，定制化室内设计可使房产的感知价值提升高达20%-30%，同时还能增强酒店及开发商的品牌声誉。在欧洲和中东地区，豪华住宅、精品酒店及旗舰零售空间正借助定制家具、稀有材料与手工饰面，打造具有不可复制性的专属空间。

中国高端房地产市场正迅速跟上这一趋势。过去三年间，无论是上海、北京、深圳、广州等传统一线城市，还是成都、杭州、重庆等新兴一线城市，对意大利制造的全定制室内设计需求均显著增长。这一需求的推动力量既包括私人买家，也涵盖希望将国际精致格调与本土文化特色相融合的企业开发商。

What Makes Medelhan BESPOKE Unique
The Medelhan BESPOKE service is not a catalogue-based procurement model—it is a concept-to-delivery design lab dedicated to creating interiors that exist nowhere else. This includes:

• Privileged Access to niche Italian ateliers, often hidden from public view but supplying world-renowned designers and luxury brands.
• Full Customization — every item, from a marble dining table to an upholstered wall panel, can be created from scratch to exact client specifications.
• End-to-End Project Management covering supplier communication, price negotiation, production oversight, logistics, and white-glove installation.
• Cultural & Technical Fluency ensuring design intent is preserved from initial sketches to final installation, with bilingual support and deep understanding of high-end project timelines.

By bridging China’s visionary developers and designers with Europe’s master artisans, the service eliminates common market gaps—such as sourcing inefficiencies, inconsistent quality control, and lack of transparency in supply chains.
为何 Medelhan 定制设计（BESPOKE）独具特色
Medelhan 定制设计（BESPOKE）服务并非基于产品目录的采购模式——它是一个从概念构思到落地交付的专属设计工作室，致力于打造独一无二的室内空间。其核心优势包括：

• 专属对接小众意大利工坊，这些工坊通常不为大众所知，却长期为全球知名设计师及奢侈品牌提供产品支持。
• 全维度定制化，从大理石餐桌到软包墙板，每一件物品均可根据客户的精确要求从零开始设计打造。
• 全流程项目管理，涵盖供应商沟通、价格谈判、生产监督、物流运输以及高端上门安装等环节。
• 文化与技术双重适配，凭借双语支持及对高端项目时间节点的深刻理解，确保从初始设计草图到最终落地安装，设计初衷始终完整保留。

通过搭建中国富有远见的开发商、设计师与欧洲顶尖工匠之间的桥梁，该服务有效填补了市场中的常见空白，如采购效率低下、质量管控不一致以及供应链透明度不足等问题。

From Vision to Reality: How the Process Works
The Medelhan BESPOKE process is designed to ensure that every detail reflects the client’s vision—no compromises, no generic solutions. It unfolds through several carefully managed stages:

1. Creative Consultation & Briefing – Clients share their concept, design inspirations, functional requirements, and aesthetic goals. This stage often includes mood boards, architectural drawings, and lifestyle considerations to capture the full context of the project.
2. Curated Artisanship Selection – Based on the brief, Medelhan leverages its privileged network to propose a tailored shortlist of Italian workshops, boutique manufacturers, and individual master craftsmen whose skills match the project’s needs. These artisans often work for iconic global brands but remain inaccessible to general buyers.
3. Prototype & Material Sampling – Before production begins, clients receive physical samples—wood finishes, textile swatches, marble cuts, metal patinas—ensuring the final product matches expectations. 3D renderings and prototypes are also used to preview scale, proportion, and integration within the space.
4. Production Oversight & Quality Control – Each piece is handcrafted in Italy under strict supervision, with regular progress updates provided to the client. Every item passes through a multi-step quality check before shipment.
5. Logistics & Installation – Medelhan’s team coordinates all shipping, customs, and final installation on-site in China. Skilled installers, familiar with the materials and construction methods, ensure flawless execution.
6. After-Sales Care – Clients benefit from long-term maintenance advice, restoration services, and the possibility of commissioning matching pieces in the future.

This highly controlled process minimizes risk, avoids costly misinterpretations, and ensures that the final space is truly one-of-a-kind—an exact match to the original vision.
从愿景到现实：服务流程如何落地
Medelhan 定制设计（BESPOKE）流程的核心目标，是确保每一处细节都精准呈现客户愿景——不做妥协，拒绝通用方案。整个流程通过以下几个精心管控的阶段逐步推进：

1. 创意咨询与需求沟通：客户分享项目构想、设计灵感、功能需求及美学目标。此阶段通常会结合情绪板（mood boards）、建筑图纸与生活场景考量，全面捕捉项目的核心背景信息。
2. 精选工匠资源匹配：根据客户需求，Medelhan 依托其专属合作网络，筛选出与项目需求高度匹配的意大利工坊、精品制造商及独立顶尖工匠，形成定制化候选名单。这些工匠常为全球知名品牌服务，却不对普通买家开放合作。
3. 原型与材料取样：量产开始前，客户将收到实物样品，包括木材饰面、面料小样、大理石切片、金属镀层等，确保最终成品与预期完全一致。同时，团队还会通过3D渲染图与实物原型，提前呈现产品的尺寸比例及在空间中的融入效果。
4. 生产监督与质量管控：每一件产品均在意大利手工制作，并接受严格监督，客户会定期收到生产进度更新。所有产品在发货前，都需通过多环节质量检测。
5. 物流与现场安装：Medelhan 团队统筹负责所有产品的运输、清关及在中国的最终现场安装。具备材料特性与施工工艺专业知识的技术安装人员，将确保安装过程完美落地。
6. 售后保障服务：客户可享受长期维护建议、修复服务，未来若需定制配套产品，也可随时提出委托需求。

这一高度可控的流程能最大程度降低风险，避免因需求误解导致的高额成本损耗，最终确保交付的空间独一无二，与客户最初的愿景完全吻合。

Opportunities for the Chinese Market
The Chinese market for ultra-premium real estate, hospitality, and corporate interiors is undergoing a strategic shift. Beyond aesthetics, clients are seeking exclusive narratives—spaces that tell a story of cultural sophistication, global connectivity, and uncompromising quality. Medelhan BESPOKE directly addresses these emerging demands:

• Flagship Real Estate Developments – High-end residences in Tier-1 and Tier-2 cities are increasingly marketed on their exclusivity. BESPOKE interiors give developers a compelling selling point.
• Luxury Hospitality – International and domestic hotel brands in China are competing for distinction. Unique, handcrafted interiors not only elevate the guest experience but also support premium room rates and global branding efforts.
• Corporate Headquarters & Showrooms – For companies wishing to reflect their leadership status, a bespoke-designed headquarters or client reception space creates a powerful brand statement that goes beyond logos and slogans.
• Cultural & Heritage Projects – Museums, cultural centers, and heritage hotels can integrate Italian craftsmanship into Chinese architectural and cultural narratives, creating a fusion that appeals to both domestic and international audiences.

Market data reinforces the potential: according to a 2025 CBRE report, the ultra-luxury interior design market in China is projected to grow at over 9% CAGR through 2030, driven by demand for differentiation and the influence of global design trends.
In this environment, the ability to deliver exclusive, fully customized, and internationally sourced interiors positions Medelhan BESPOKE and CNEUCN in a space with high entry barriers, setting a new benchmark for top quality projects in China
中国市场的机遇
中国超高端房地产、酒店及企业室内设计市场正经历战略性转变。如今，客户追求的已不止于美学层面，更渴望获得专属叙事——即那些能够传递文化底蕴、全球联动性与极致品质的空间。Medelhan 定制设计（BESPOKE）服务直接对接这些新兴需求：

• 标杆房地产项目：一二线城市的高端住宅愈发注重以“专属属性”作为核心卖点，定制化室内设计则为开发商提供了极具吸引力的竞争优势。
• 奢华酒店领域：中国境内的国际及本土酒店品牌正全力争夺差异化优势。独一无二的手工定制室内设计，不仅能提升宾客体验，还能支撑高端房价，助力品牌的全球形象建设。
• 企业总部与展厅：对于希望彰显行业领先地位的企业而言，定制化设计的总部办公空间或客户接待区，能打造超越品牌标识与标语的强效品牌表达。
• 文化及遗产类项目：博物馆、文化中心及遗产酒店可将意大利工艺融入中国建筑与文化叙事中，创造出兼具中外特色的融合风格，吸引国内外受众。

市场数据进一步印证了这一潜力：根据世邦魏理仕（CBRE）2025年发布的报告，受差异化需求及全球设计趋势影响，2030年前中国超高端室内设计市场的复合年增长率（CAGR）预计将超过9%。
在此背景下，Medelhan 定制设计（BESPOKE）与 CNEUCN 凭借提供专属化、全定制且源自国际资源的室内设计服务，成功跻身高准入门槛领域，为中国顶级品质项目树立了全新标杆。

Conclusion
The partnership between CNEUCN and Medelhan BESPOKE is more than a sourcing channel—it is a strategic tool for design-driven value creation. In an age where high-end projects are defined by originality, narrative, and craftsmanship, this cooperation opens the doors of Europe’s most exclusive workshops to China’s most ambitious projects.
From marble cut by hand in Carrara to furniture finished in century-old Milanese studios, every element is made for one project only—yours.
For more information or to discuss your bespoke project needs write to: [email protected]
结语
CNEUCN 与 Medelhan 定制设计（BESPOKE）的合作，绝非单纯的采购渠道——它是依托设计创造价值的战略工具。在如今这个高端项目由原创性、专属叙事与精湛工艺定义的时代，此次合作将欧洲最顶级工坊的资源，全面开放给中国最具雄心的标杆项目。
从卡拉拉（Carrara）的手工切割大理石，到米兰百年工坊打造的成品家具，每一件元素都只为一个项目专属定制——那就是您的项目。
如欲了解更多信息，或探讨您的定制项目需求，敬请发送邮件至：[email protected]